Last week I was lucky enough to be invited to the launch of #PassthePanda, an exciting new initiative from the team at WWF UK in honour of Earth Hour. Along with a host of incredible YouTubers, I met the WWF UK team at a restaurant in London called Dans Le Noir to have dinner in the dark. It was here that we celebrated 60 panda bears of the teddy bear kind, being released into the wild under and into the hands of as many people as possible to help raise awareness of Earth Hour.
What is WWF’s Earth Hour?
For those of you that have been following my blog for a while, you may recall that this time last year, I attended WWF’s Earth Hour event at Royal Festival Hall with McFly, who played an intimate gig in Panda onesies, in the dark.
It was a great evening and it felt so good to be involved in something that really had an impact, not only in the UK but around the world.
Earth Hour is the world’s biggest celebration of our planet, with hundreds of millions of people coming together through one symbolic act: a spectacular display of darkness.
In the UK alone, we’re consuming three times our fair share of the planet’s natural resources. And we’re facing the biggest environmental challenge our generation has ever seen – climate change.
As everyone turns out their lights for sixty minutes this year at 8.30pm on 29 March, they are invited to consider how they might use energy more efficiently and to be inspired to take positive action to help protect our planet for the generations that follow.
#PassthePanda is just one of the many ways the WWF are looking to drive awareness of Earth Hour this year to encourage more people than ever before to take part. Even the Houses of Parliament will be turning off the lights this year. Not to mention The Empire State building, the Las Vegas Strip, the Eiffel Tower, the Taj Mahal and so many more global landmarks. We hope you join in too.
Wanna play #PassthePanda?
Meanwhile, we have some panda love to share with you all! So, let me explain. Pandora has been put into my care to pass from person to person, and to travel as far and wide as possible to share the news of #EarthHour 2014. For every person that meets her, we ask that you take a selfie with Pandora and tweet it to @wwf_uk using #PassthePanda to receive a personal thank you note just like this one.
As you can imagine, it’s easy to get attached to such an adorable Panda but we must share the love.
For the next few weeks, in the approach to my marathon, I’m going to be taking Pandora out and about to be photographed by as many friends and family as possible before I begin passing her on to her next adoptive parent. So if you see me on my travels, do ask about Pandora and get your phone ready to snap and tweet your selfie. Then after the Brighton Marathon on 6 April, Pandora will be passed on. If you’d like to adopt Pandora for a short while and be the next person to pass her on please get in touch via Twitter @StephsBubble or via email at firstname.lastname@example.org.
Here’s to another successful #EarthHour and a safe, selfie-filled journey for Pandora! Cheers!