How it all began
Founded by Julie Deane and her mother Freda Thomas in 2008, The Cambridge Satchel Company was an idea born out of necessity, determination and incredible savvy. For those of you who read my recent blog post, It’s time to own your Super Powers, you’ll understand why I was so excited to meet her this evening! Inspirational!
Many of you may have seen the recent Google Chrome ad which highlighted Julie’s journey from being a mother of two children looking for a great business idea to fund them both through school right through to becoming a co-founder of a multi-million pound business with global reach and appeal and her product, the Cambridge Satchels, which are loved and adored by bloggers and fashionistas worldwide.
When she realised that her daughter had been inspired by the satchel style bags in the Harry Potter movies but couldn’t find one anywhere on the high street, she knew she’d spotted a gap in the market! An initial batch of pre-ordered Satchel’s that came through as a result of a £600 start-up leaflet campaign gave her a kick-start but when her pursuit of fashion and lifestyle editors and bloggers finally gained traction she saw her business, that began around her kitchen table, really take off!
When good people give back
How best to repay the people who fuelled the accelerated success of your business than by opening a Blogger’s Lounge in the basement of your very first boutique! Julie was delighted to tell my colleague Sarah and I how the lounge had been designed to look exactly like her kitchen to remind others how it all began.
“This is an exact replica of my kitchen table at home!”
Filled with an array of lovely Cambridge Satchel’s including the NEW ‘Brit it Bag’ Spring collection inspired by the Chelsea Flower show, the Blogger’s Lounge offers free Wi-Fi, a cosy and homely setting, a self-service kitchen area with shiny new Lavazza Favola Cappuccino Coffee machines (As a blogger by night and the Marketing Manager at Lavazza UK by day, this is very exciting for me!) and it’s open to bloggers during London Fashion Week! Going forward the lounge will be open to members and will be available to hire for blogger events. To become a member you will need to apply but I’d highly recommend doing so.
Among the incredibly stylish guests in attendance tonight at the boutique who came along to show their support for the launch were a few fashion favourites including, Sophie Ellis-Bextor and Brix Smith-Start and her pug!
I should also mention the amazing Cambridge Satchel jellies that were made especially for the launch tonight! Incredible 🙂